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The project.
Bringing world reknowned coffee to the neighbourhood.
Manic Coffee & Gelato prides itself on quality and independence. Everything they do MUST be to their standard. From custom roasts with Intelligentsia and Social Coffee & Tea, down to the type of black sesame used in their gelato. We were tasked with developing a design toolkit that would give them design freedom while maintaining a recognized brand.
Brand strategy
Brand identity
Brand messaging
Graphic design​
001
Logo design.
The complete range of Manic logos features a suite of minimalist logos, crests, and short-hand design cues. The broad variety of logo and iconic design options, provides Manic endless design freedom while maintaining and building strong brand recognition.
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Iconography.
Originally sketched by a local graffiti artist, the Manic squirrel was created as a mascot. We leveraged the original artwork to recreate a friendlier Manic squirrel and a complimentary acorn. The two icons work in unison playfully through all customer touch points. After all, the relationship we have to good coffee is like a squirrel to an acorn.
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Brand identity.
Colours, typography, and design devices were built to compliment the logo suite and build out a complete identity.
004
Signage design.
Functional signage was designed to call out the coffee shops from direct view or from down a street. The signs leveraged a blend of logo types to build brand familiarity.
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Package design.
Package design was created for the coffee cups, mugs, gelato cups, and coffee packaging. With all of Manic Coffee's being custom blends from various roasters, we gave the coffee packing careful design consideration— creating bags that can embrace brand values from the roaster, without taking away from Manic's distinct look.
006
Graphic design.
Everything including gelato labels, business cards, and gift cards were produced. We also helped roll out a retention program that was loyally used.
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Messaging.
Messaging is key one of the largest differentiators between brands. It can create an entire culture, or in Manic's case, an anti-culture. It can also create a cult-like following.
